ABOUT MIN The Label

 MIN The Label is inspired by the laid back elegance of Melbourne style, focused on offering the modern woman a capsule collection of elevated basics; pieces to complement any wardrobe.
Sustainability is at the heart of MIN and our clothing is made from natural and eco-friendly fabric that is biodegradable. Versatile for everyday wear and stylish for all occasions, MIN celebrates all women.

 

~ THE BEGINNING ~ 

"Working in the fashion industry used to be just a dream. Following the footsteps of what is considered the norm in our society, I completed a Bachelor of Pharmacy degree at Monash University. After 5 years of working as a pharmacist, I realised I just wasn't happy. Therefore, I took the boldest decision to quit my job and started traveling around the world; in the vain hope of pursuing happiness.
Two years and 40 something countries later, I was back in Melbourne. Reality hit. I still had to go back to a job that I didn't like. On top of it, I realised I was struggling way more than when I first left. This is when I finally gathered the courage to take a leap of faith and pursue what I truly loved. In the summer of 2016, I went to New York, to study at the prestigious Parsons School of Design.
Through the combination of my passion in fashion and experiences traveling around the world, MIN The Label was founded. I was truly inspired by the experiences I had while trekking to Everest Base Camp in Nepal and volunteering in Cambodia. Living conditions were down to the bare minimum but yet, people were appreciative & contented. This is when I had the epiphany of creating and spreading the idea of a lifestyle where one could live more with less."
With love, 
Ellie

~ OUR MISSION ~

 Ellie travels abroad each year, drawing inspirations from around the world and procuring the most sustainable fabric so customers can experience only the best. Applying her professional ethics and scientific approach into creating a fashion label, Ellie has done an extensive research to achieve long term sustainability in the fashion industry. Our mission is to create quality pieces only from fabrics that are natural, Eco-friendly and biodegradable.

The MTL mantra, is to create timeless designs, so women feel empowered, confident, a sense of inclusion, a sense of being. 

  

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We live in our clothes 24/7 so come and feel the difference.